I chose to create a full-page ad and a 1/3 page ad using the specs from the Aspen Music Festival and School's Program Book Advertising Rates and Specifications.
This particular publication prefers submissions to be high-resolution PDF files. Images must be a minimum of 300 dpi when used at 100% of size, and they must be converted to CMYK process colors. No RGB images will be accepted. Line art must be a minimum of 1,200 dpi.
They also require that a black and white proof be submitted with black and white ads, and a calibrated SWOP contract color proof with measurable density bars for ads with four-color images.
Full-Page Ad
Trim Size: 8.375” by 10.875”
Live Area: 7.875” by 10.375”
Bleed Size: 8.625" by 11.125" (1/8" bleed beyond trim size)
1/3-Page Ad
Live Area: 2.31” by 9.75”
(non-bleed ads should allow for 1/8” grind-off)
After determining the dimensions of my ads, I gave some thought to what kind of ad I would create. I decided to go with an advertisement for a photography seminar. My target audience would be people who want to learn more about their particular "niche" or their area of expertise in the widely diverse world of photography.
The call to action for my ad campaign would be for the reader to want to learn more about the seminar and either call the phone number listed or visit the website for more information, and eventually register for the event.
After deciding on all of those specifics, I started the brainstorming process, aka thumbnails and rough sketches. The following are scans of the same:
Thumbnail sketches for the Full-Page Ad
Thumbnail sketches for the 1/3-Page Ad
Rough sketch of the Full-Page Ad
Rough sketch of the 1/3-Page Ad
Final Full-Page Ad
Final 1/3-Page Ad
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