QR Code

I'm not very familiar with QR Codes and what they're all about, but it seems like a very useful concept.

So, that being said, here's mine:

Tumblr

Well, since the semester ended, I've been posting more of my photography over on my Tumblr blog. Here's the link if you'd like to check it out:

Tumblr blog

Some New Work

Now that the semester is officially over, I'm catching up on some badly neglected photography. Here are a few new pieces.

Infrared










HDR

Final Project

My final project was inspired by a sample that I picked up in class. Basically, it was a packet of cards that were about 2" x 3" and each card had information about the company and the services they provide, their location, clients, etc. Since this sample really caught my eye, I decided to go with it. However, instead of advertising for a company, I made mine into a packet that people would receive when they register for the fictitious Oceanside Rock Fest. It would contain the schedule of bands that would be playing, rules and regulations of the festival, directions and a map of the area, and individual cards with photos and information about each band, and a coupon to tear off and present in exchange for a free wristband to get into a particular band's shows.

As mentioned, the target audience would be the people who paid and registered to attend the Rock Fest. The call to action would be for the attendees to utilize the information and coupons contained within the packet.

Were this an actual event, I imagine that I would need to have about 2,000 of these packets printed out, and the price quote I received from Printing Services was $5,074.18 after tax.

The only special requests I had to make before getting this printed was the perforations on the pages that contained coupons, and for a single hole punch through the top center of each page for binding. Otherwise, it was just a basic four-color, two-sided print job. I requested 100lb glossy paper for durability.

The photos are my original work, with the exception of the map, which I obtained from Google maps, satellite view. I created the Oceanside Rock Fest logo using the "Beatbox" font/glyphs. The directions are the actual directions on the Jenks Club website, as it is an actual nightclub in Point Pleasant, NJ.

Following is my brainstorming process, aka thumbs and roughs:

Thumbnails for the fronts of the cards


Thumbnails for the backs of the cards


Rough Sketches of the front and back of the band info cards


Following are a few examples of the final pages from the packet:

Front Cover


Rules and Regulations


Day 1 Schedule


Sample of Band Cards (front)


Band Card (back)


Map of Point Pleasant Beach


Directions


Inside Back Cover Information


Back Cover

Photos on Display in KTC Library

Hey, everyone! I just wanted to share a preview of my portrait photography, a sample of which will be on display in the KTC Library for the week of December 5. This is the 11x17 poster that I designed to advertise for the show.




I hope you can make it to the library to check it out. If you do, let me know what you think!

Publication Ad Project

The purpose of this assignment was to research different publications to find out the different requirements and specifications for advertisements published in their magazines.

I chose to create a full-page ad and a 1/3 page ad using the specs from the Aspen Music Festival and School's Program Book Advertising Rates and Specifications.

This particular publication prefers submissions to be high-resolution PDF files. Images must be a minimum of 300 dpi when used at 100% of size, and they must be converted to CMYK process colors. No RGB images will be accepted. Line art must be a minimum of 1,200 dpi.

They also require that a black and white proof be submitted with black and white ads, and a calibrated SWOP contract color proof with measurable density bars for ads with four-color images.

Full-Page Ad
Trim Size: 8.375” by 10.875”
Live Area: 7.875” by 10.375”
Bleed Size: 8.625" by 11.125" (1/8" bleed beyond trim size)

1/3-Page Ad
Live Area: 2.31” by 9.75”
(non-bleed ads should allow for 1/8” grind-off)

After determining the dimensions of my ads, I gave some thought to what kind of ad I would create. I decided to go with an advertisement for a photography seminar. My target audience would be people who want to learn more about their particular "niche" or their area of expertise in the widely diverse world of photography.

The call to action for my ad campaign would be for the reader to want to learn more about the seminar and either call the phone number listed or visit the website for more information, and eventually register for the event.

After deciding on all of those specifics, I started the brainstorming process, aka thumbnails and rough sketches. The following are scans of the same:


Thumbnail sketches for the Full-Page Ad


Thumbnail sketches for the 1/3-Page Ad


Rough sketch of the Full-Page Ad


Rough sketch of the 1/3-Page Ad



Final Full-Page Ad


Final 1/3-Page Ad

The Best Free WordPress Themes of 2010

Just thought I'd share. There are some really groovy ones on the list that I may try out, and you should, too!

The Best Free WordPress Themes of 2010

Until next time...