Direct Mail Piece with Variable Data Project

Our next assignment was to create a direct mail piece that would incorporate variable data. The idea was to create two different versions of the same advertisement to send to two different target audiences. The size of the final piece was to be 8 inches by 5 inches.

I decided to create something to advertise my own photography. Further to that, I chose two audiences that I've actually served in the past. They are 1) bands and musicians and 2) people with children.

The call to action, or the intended purpose of this piece was to do the following:

1) Catch the viewer's attention and get them interested in finding out what kmh photography is all about;
2) Visit the Facebook page and become a fan;
3) Visit the official website for more samples of the products and services offered;
4) Email for more information or set up an appointment for a shoot.

The following are some images of my brainstorming process:


Thumbnails - Front; Band Version


Thumbnails - Front; Child Version


Thumbnails - Back; Both Versions


Rough Sketch - Front


Rough Sketch - Back


After a series of changes in how I'd lay it all out,
here is the final product:

Front - Band


Back - Band


Front - Child


Back - Child