Final Project

My final project was inspired by a sample that I picked up in class. Basically, it was a packet of cards that were about 2" x 3" and each card had information about the company and the services they provide, their location, clients, etc. Since this sample really caught my eye, I decided to go with it. However, instead of advertising for a company, I made mine into a packet that people would receive when they register for the fictitious Oceanside Rock Fest. It would contain the schedule of bands that would be playing, rules and regulations of the festival, directions and a map of the area, and individual cards with photos and information about each band, and a coupon to tear off and present in exchange for a free wristband to get into a particular band's shows.

As mentioned, the target audience would be the people who paid and registered to attend the Rock Fest. The call to action would be for the attendees to utilize the information and coupons contained within the packet.

Were this an actual event, I imagine that I would need to have about 2,000 of these packets printed out, and the price quote I received from Printing Services was $5,074.18 after tax.

The only special requests I had to make before getting this printed was the perforations on the pages that contained coupons, and for a single hole punch through the top center of each page for binding. Otherwise, it was just a basic four-color, two-sided print job. I requested 100lb glossy paper for durability.

The photos are my original work, with the exception of the map, which I obtained from Google maps, satellite view. I created the Oceanside Rock Fest logo using the "Beatbox" font/glyphs. The directions are the actual directions on the Jenks Club website, as it is an actual nightclub in Point Pleasant, NJ.

Following is my brainstorming process, aka thumbs and roughs:

Thumbnails for the fronts of the cards


Thumbnails for the backs of the cards


Rough Sketches of the front and back of the band info cards


Following are a few examples of the final pages from the packet:

Front Cover


Rules and Regulations


Day 1 Schedule


Sample of Band Cards (front)


Band Card (back)


Map of Point Pleasant Beach


Directions


Inside Back Cover Information


Back Cover